WHY BRAIN HEALTH?
Over the past year, the role of pharmacists has come to the forefront as many patients are turning to them for key public health functions and recommendations about self-care, including cognitive support. In fact, 8 out of 10 adults in the US are interested in cognitive benefits.1 With brain health top of mind, especially at this moment in time—and with so many products on the market—many are looking to their local pharmacists for help.
In the summer of 2021, 2,000 pharmacists were randomly selected from the Pharmacist Moms Group on Facebook and surveyed on their awareness of and knowledge about brain health supplements. Of the 524 (26.2%) who responded to the survey, the majority were employed by a chain (38%) or an independent pharmacy (16%). Nearly 2/3 of respondents were in favor of using brain health supplements, yet remarkably, only 6% said they were up-to-date on brain health supplements, and 99% asked for more clinical information, including a continuing education program, in this area. Given data published by the Global Counsel on Brain Health that reveals 75% of adults in the US use dietary supplements, these survey findings suggest the need for improvement in the education of pharmacists about brain health supplements.
NEURAL PLASTICITY & THE BRAIN
Prioritizing brain health is important for everyone, and the pharmacist can make a difference for patients in this area. The brain is able to form new connections between neurons, which is known as neuroplasticity. This allows the brain to change and evolve throughout the course of one’s life.2 In other words, you’re not stuck with the brain you were born with.
There are multiple nonpharmacological ways to improve brain health, including through sleep, a healthy diet, physical exercise, an active social life, and brain exercises. Data also shows that stress can impact areas of the brain associated with the regulation of emotions and memories.3 That’s why, regardless of age, it is also important to take care of the brain during stressful times.
In addition, scientific data supports the use of certain supplements, which can be incorporated into a daily brain health routine. Always look for brain health supplements with science-backed ingredients.
Given my desire to recommend a supplement with science behind it, I often suggest Neuriva for those interested in supporting cognitive health. Although many people are concerned about cognitive health later in life, I learned that it is never too early to start supporting the brain. So many times I also recommend Neuriva for younger patients like young professionals and parents.
Additionally, it is important to me as a pharmacist to know “who” is behind the supplement. Neuriva is manufactured by Reckitt, a consumer health, hygiene, and nutrition company that takes the safety of its ingredients and products seriously. All Neuriva products are manufactured within the strict FDA guidelines and Current Good Manufacturing Process, and all products are tested for purity and labeled potency. The company also consults with various brain health experts, including registered dietitians, neuroscientists, medical doctors, and pharmacists like me to help advance brain health education and research. Reckitt manufactures, markets, and/or distributes products across 25 brands in the United States, including Airborne, Mucinex, K-Y, Move Free, Enfamil, Delsym, and Lysol.
HOW CAN YOU SUPPORT BRAIN HEALTH WITH NEURIVA?
Neuriva is a brain health supplement that is rooted in both nature and science. It comes in two formulations, Original and Plus, and contains two clinically tested, naturally sourced ingredients that support key indicators of brain health: focus, memory, learning, concentration, accuracy and reasoning.* Neuriva is also decaffeinated, GMO-free and gluten-free. Its active ingredients are Neurofactor® and plant-sourced Sharp PS® (phosphatidylserine). Neurofactor® is made from the nutrient-rich fruit of the coffee cherry and has been clinically tested to increase brain-derived neurotrophic factor (BDNF), a neuroprotein that is known to manage neuron growth and survival.4 BDNF influences the health of existing brain cells, the growth of new neurons and synapses, neuronal plasticity, and overall cognitive function including memory and learning. PS is a major brain phospholipid that helps support neurons and communication between them.*
In 2019, a published study suggested that Neurofactor® is associated with improvements in reaction times, thus improving the speed of cognitive performance. The reductions in reaction time (P=0.04) were statistically significant and suggested that during periods of cognitive challenge, coffee cherry extract may improve processing speed, support reduced mental fatigue, attention, focus and/or alertness.*5,6,7
Additionally, Sharp PS® is known to help support memory and learning.* One clinical study that randomized 120 people into two groups, one receiving 250 ml milk and the other 250 ml milk with 100 mg PS/day for 40 days, reported that PS led to statistically significant (P<0.05) improvement in cognitive performance, directed memory, associative learning, and recognition.8
BRAIN EXERCISES WITH NEURIVA
The brain is the most complex organ in the body, and it requires a holistic approach, including brain exercises. Neuriva provides the Neuriva Brain Gym, which is available for download via the App Store and Google Play. It assists patients by assessing their skills, and providing thorough and customized brain training via brain games and puzzles. Premium access to the Neuriva Brain Gym is free with every purchase of the Neuriva supplement.
For more information on brain health and Neuriva, including additional clinical data, please visit this dedicated HCP portal exclusively for healthcare providers: www.rbhcprofessional.com.
Suzanne Soliman, PharmD, is compensated by Reckitt, maker of Neuriva, for her involvement with Neuriva and the Brain Health Network.
*THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION, THIS PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.