The Biggest Measles Myths Pharmacists Are Hearing Right Now

Pharmacy Times speaks with Jeff Goad, PhD, MPH, about the biggest misconceptions surrounding measles and the MMR vaccine, as well as the serious symptoms pharmacists believe patients should never ignore.

Jeff Goad, PhD, MPH, discussed several persistent misconceptions surrounding measles and the measles, mumps, and rubella (MMR) vaccine, emphasizing the important role pharmacists play in educating patients during outbreaks and periods of heightened public concern. One of the most common misunderstandings, he explained, is the belief that measles is simply a mild childhood illness similar to chickenpox. In reality, measles can lead to serious and potentially life-threatening complications, particularly among unvaccinated individuals. Goad noted that measles can result in hospitalization, pneumonia, encephalitis, seizures, brain damage, and death, even in countries with advanced medical care and hospital resources. He also highlighted the risk of rare but fatal long-term neurologic complications, such as subacute sclerosing panencephalitis (SSPE), which can develop years after infection.

Goad also addressed continued misinformation linking the MMR vaccine to autism, despite decades of research disproving any association. He stressed that pharmacists should actively reassure patients that the vaccine is safe and effective and help combat vaccine misinformation circulating online and on social media platforms.

Another growing concern discussed during the interview involved patients seeking alternative methods of measles prevention, including the use of vitamin A or cod liver oil. Goad explained that while vitamin A may be used under strict medical supervision in severe pediatric measles cases, it is not a substitute for vaccination and can cause toxicity when used improperly or in excessive doses. He cautioned pharmacists to educate patients about the dangers of relying on unproven remedies.

Additionally, Goad reviewed key measles symptoms pharmacists should recognize when triaging patients, including high fever, cough, runny nose, conjunctivitis, Koplik spots, and the characteristic head-to-toe rash. He emphasized that pharmacists should remain alert for signs requiring urgent medical attention, especially during known outbreaks or after potential exposures.