What is Needed to Engage Specialty-Naive Prescribers, Improve Patient Experience?

Joy Gilbert, Vice President, Operations, US Bioservices, a part of AmerisourceBergen, goes into detail about how pharmacies can engage specialty-naive prescribers.

“Engaging specialty-naïve prescribers is challenging. Many of these prescribers have not worked with specialty pharmacies before. They don’t understand the process of working through a specialty pharmacy. Many of them are key opinion leaders who have worked in an academic center or a health system, where they have had clinical trial medication delivered directly to them. So, navigating the landscape of specialty pharmacy can be challenging and burdensome.

The key to working with specialty-naïve prescribers is meeting them where they are, understanding where they are with the medication prescribing process, their knowledge of the medication, their knowledge of the manufacturer support programs, and their knowledge of the process, and helping them to fill those gaps and learn how to navigate the system, supporting them and holding their hand as they learn what specialty pharmacy is all about and how specialty pharmacy can help those physicians getting their patients access to treatment.”