What Are the Key Strategies Necessary to Marketing a Community Pharmacy?

Article

Educating staff is one key step toward implemeting a marketing strategy for a community pharmacy.

In this interview with Pharmacy Times at the 2017 National Community Pharmacists Association Annual Convention (NCPA), Bruce Kneeland, who is a community pharmacist marketing consultant, explains the importance of a marketing program in helping differentiate community pharmacies from their competition.

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