The Core Message of "Stand and Deliver"

In this clip, Jon Edwards, a director of marketing for Baxter, discusses the company's "Stand and Deliver" campaign.

In this clip, Jon Edwards, a director of marketing for Baxter, discusses the company's "Stand and Deliver" campaign. This video was filmed at the 2018 ASHP Midyear Clinical Meeting in Anaheim, CA.

Transcript

"Stand and Deliver" at Baxter is all about ensuring that pharmacy has confidence that products will be there for them when they need it for the highest patient care possible. Baxter as a leader has invested significantly in our IV solutions platform since Hurricane Maria. In fact, Baxter is uniquely positioned to do that by utilizing our global footprint when we were able to quickly pull product around the world in a very short timeframe to maintain that continuum of patient care. Since then, Baxter has worked closely with the FDA and has invested significantly to ensure that those products and those plants are now availible to the US market.