Short Videos Can Be Effective for Improving Medication Adherence

Pharmacy Times^® interviewed Patrick Campbell, PharmD, PhD, the senior director of research at the Pharmacy Quality Alliance, about why sending a short video to a patient’s phone can improve primary medication adherence and why it’s more effective than text messages.

This is a partial transcript. The full discussion can be found in the video.

Patrick Campbell, PharmD, PhD: I would say that, based off of what we’re studying here, which is primary medication nonadherence, if a patient may not understand why they even need this prescription, maybe they didn’t have enough in the doctor’s office to have the discussion about adding this therapy, this type of intervention at that phase of the process… I think really helps.