Price Chopper, American Red Cross, And NewsChannel 13 Raise More Than $40,000 to Help Home Fire Victims

Price Chopper, the American Red Cross, and the NewsChannel 13 media family have teamed up for the 'Give What Fire Takes' campaign, raising funds and awareness to help victims of home fires and support home fire prevention efforts.

PRESS RELEASE

(Schenectady, NY) — For the month of September, Price Chopper/Market32, the American Red Cross, and the NewsChannel 13 media family teamed up for the ‘Give What Fire Takes’ campaign, raising funds and awareness to help victims of home fires and support home fire prevention efforts.

Today, Price Chopper/Market32 presented a check for $40,890 to the Red Cross that included $30,890 raised by their teammates and customers and a $10,000 match from Price Chopper/Market32.

“For more than five years, Price Chopper has partnered with the WNYT media family to help the Red Cross raise awareness and funds to help victims of disasters regionally, nationally and internationally. This year, the Red Cross Home Fire Relief fund focuses on the steps to take to prevent home fires and how to be best prepared in the event of a home fire. We’ve all seen the devastating effects of fires in our own neighborhoods and communities where people lose everything or worse suffer injury or death,” said Mona Golub, Price Chopper/Market32’s vice president of public relations and consumer services. “The ‘Give What Fire Takes’ campaign gives our teammates and customers a way to reach out to help disaster victims in our local communities. This year is a thoughtful and much needed way to come to the aid of our neighbors when disaster hits close to home.”

Throughout the month of September, NewsChannel 13, My 4 and iHeartMedia encouraged audiences to support the Give What Fire Takes campaign by making donations at their local Price Chopper/Market32 stores. They also helped spread the word about free fire safety resources available through the Red Cross.

“Our job at NewsChannel 13 is to provide our viewers with important and useful information,” said Vice President and General Manager Steve Baboulis. The goal for this year’s “Give What Fire Takes” campaign was to help make our audience, and Price Chopper/Market32’s shoppers, more aware of the resources available through the Red Cross to improve fire safety awareness. I am happy to say that I believe we accomplished that goal.”

“The Red Cross responds to more than 500 disasters in our region each year, and the overwhelming majority of those are home fires,” said Gary Striar, CEO, American Red Cross Eastern New York Region. “The support that we received from Price Chopper, Market32, NewsChannel 13, iHeartMedia and the many individuals who answered the call to ‘give what fire takes’ this September will ensure that we can provide relief to fire victims all year long and keep working to reduce the number of fire-related losses we see in our community.”