Local Angles, Future Vision Draw Boston Media at NACDS Total Store Expo
The new Vision 2025 attraction at the 2014 NACDS Total Store Expo proved compelling for attendees.
The new Vision 2025 attraction at the 2014 NACDS Total Store Expo proved compelling for attendees. It piqued the curiosity of local media, as well.
Carl Stevens — a 24-year veteran of WBZ NewsRadio 1030 and a winner of a prestigious Edward R. Murrow National Award for Writing – conducted on-site interviews. So, too, did Priyanka Dayal McKluskey, a prominent business and healthcare reporter for The Boston Globe.
In the week before the show’s opening, the Boston Business Journal also reported on Vision 2025. In addition, The Boston Globe published an op-ed on legislation to designate pharmacists as healthcare providers under Medicare Part B. The piece, titled “To improve medical care, enlist pharmacists,” was authored by NACDS President and CEO Steven C. Anderson, IOM, CAE, and Michael Malloy, PharmD, Dean of the MCPHS University School of Pharmacy, Worcester/Manchester.
Vision 2025 and other aspects of the NACDS Total Store Expo satisfied two traditional media needs: local angles and credible insights about what their audiences might experience in the future.
Kantar Retail, based in London with a U.S. office in Boston, demonstrated to attendees and to the media alike technologies that help retailers improve merchandising and the customer experience.
Checkpoint Systems — with its Waltham, Mass. ties – attracted attention for the radio-frequency identification capabilities that it provides as one solution for compliance with the new Drug Quality and Security Act, as well as an opportunity to pursue other retail strategies.
The media also talked with NACDS chain member representatives to determine ways in which new pharmacy services and other healthcare offerings at retail could improve healthcare access and outcomes in the Boston area and across the nation.
NACDS’ engagement with the media in conjunction with its conferences reflects the priority of communicating the industry’s benefits to patients and consumers. It also delivers results that — just as the media would have it – hit close to home.
Just ask Bryan Gildenberg, chief knowledge officer of Kantar Retail, who said on the day after one of his interviews: “My mom said she heard me on the radio yesterday.”