Kroger's Summer Celebration of Military Service Members Continues


To show support for service members, their families, and veterans, the Kroger Co. family of stores has released a thank you video as part of its summer-long Honoring Our Heroes campaign.


CINCINNATI, July 1, 2016 /PRNewswire/ -- To show support for our heroes — service members, their families and veterans – The Kroger Co. (NYSE: KR) family of stores today released a thank you video as part of its summer-long Honoring Our Heroes campaign, which continues in stores through July 19



Customers can show their support and donate through register scan cards and coin boxes at stores or by donating online at All funds raised from customers will be additional to Kroger's $1 million commitment. All gifts will help the USO continue its mission to keep service members connected to family, home and country throughout their service to our nation.

More than two million Americans serve on active duty or in the reserves today, including many Kroger family of stores associates. Kroger's "Honoring Our Heroes" program is designed to show Kroger's deep gratitude to our active duty service members and our nation's 23 million veterans through the company's partnership with the USO.

Kroger has shown appreciation for our heroes this summer by hosting dinners for the troops and their families.

  • On May 24, Kroger associates served lunch and dinner to 1,000 service members at Joint Base Elmendorf—Richardson in Anchorage.
  • On June 3, associates hosted a beachside BBQ for 1,000 veterans, active duty soldiers and their families in Virginia Beach as part of Warrior Week.
  • On June 7, associates hosted a rib roast at Ft. Riley, Kansas, for 1,000 military families as they celebrate Victory Week, the anniversary of their base.

Kroger's customers and associates have enthusiastically supported the endeavor: Kroger's annual campaign has raised more than $14 million since 2010 to support USO programs, which represents the largest cumulative gift to the USO in its 75-year history.

Kroger honors our troops in a variety of ways throughout the year:

  • Care Packages Kroger's corporate and Cincinnati/Dayton division associates will be packing 2,500 care packages at the company's annual picnic on July 15th. The care packages will be donated to the USO in honor of their 75th anniversary.
  • Gift Card Donations Customers may purchase special donation gift cards in $5, $10 and $15 denominations that will be delivered to USO centers around the world. In addition, shoppers can share their spirit with loved ones by purchasing patriotic banner gift cards to give as gifts, maybe to someone in the family who is (or was) a service member or someone in the community who is especially patriotic.
  • Meet Our Heroes Kroger has hired more than 32,000 veterans since 2009, and the "Meet Our Heroes" section on Kroger's website highlights some of the many team members who have served in the military. Customers can visit to become inspired by Kroger's own associates' stories of courage, then write a special message of their own to America's heroes. By posting on social media channels using the #HonoringOurHeroes hashtag, the message will automatically show up on the official website. In addition, many of the messages will be broadcast on special digital outdoor billboards.
  • Share a Coke Kroger teamed up with Coca-Cola and the USO to donate 100,000 Coca-Cola cans to service members through the Share a Coke campaign.

To find out more about these programs please visit

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