Kroger Kicks Off Annual #SharingCourage Campaign for Breast Cancer Awareness



CINCINNATI, Oct. 2, 2014 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today kicked off its annual #SharingCourage campaign, asking customers to join in the fight against breast cancer by taking action online and in local communities.

Customers are invited to visit

where they can find stories of courage shared by Kroger associates and breast cancer survivors and ways to get involved in their communities.

"You know having breast cancer is not easy. Talking about it is not easy. Living through it is not easy. But when you get together with a group of women that have been through it, you know that you'll get through it. It gives you hope," said Liz Truppa, a Fry's Food store manager and breast cancer survivor. "Sharing Courage is just that: it is sharing the courage that it takes to get through breast cancer."

Kroger's family of stores and supporting partners together committed $3 million towards breast cancer research, detection and treatment this year. Since 2006, Kroger and its partners have donated more than $27 million to the fight.

Earlier this week, the company lit its headquarters building pink with Yoplait, Kroger's Friend in the Fight against breast cancer for five years. During the month of October, Kroger and Yoplait together will donate $1 to the American Cancer Society (up to $20,000) for every tweet or Facebook post that uses #SharingCourage and #FriendsInTheFight.

Kroger, one of the world's largest retailers, employs more than 375,000 associates who serve customers in 2,638 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's. The company also operates 785 convenience stores, 324 fine jewelry stores, 1,275 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 100 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber's Million Dollar Club.

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SOURCE The Kroger Co.

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