IRONMAN and Abbott's EAS Sports Nutrition Launch Partnership to Celebrate and Support Triathletes


IRONMAN, the most prestigious event series in triathlons, and Abbott, are joining forces to help improve triathletes' training journeys, race day experiences and recovery.

PRESS RELEASE TAMPA, Fla. And ABBOTT PARK, Ill. (July 23, 2015) — IRONMAN, the most prestigious event series in triathlons, and Abbott, the global healthcare company committed to developing products and technologies that improve health, are joining forces to help improve triathletes’ training journeys, race day experiences and recovery.

As an Official Sponsor of the IRONMAN® 70.3® U.S. Series, Abbott’s EAS Sports Nutrition will support the competing triathletes by helping them recover from training faster with products and nutrition advice. EAS Lean15™ protein bars will be available in the athlete food areas of IRONMAN-owned IRONMAN 70.3 triathlons in the United States in 2015, and a variety of EAS products will be offered at select Race Expos. Abbott experts will also be on hand to offer tips and guidance on healthy nutrition so athletes can reach their health and race goals.

"With our rich heritage in nutrition and commitment to helping athletes of all types achieve more through good health, this partnership with IRONMAN is a natural fit for our EAS Sports Nutrition brand," said Heather Fries, General Manager, Abbott’s EAS Sports Nutrition, and longtime IRONMAN® event volunteer. "IRONMAN is the ultimate challenge for athletes looking to push their limits, and EAS stands for the relentless pursuit of performance. Together, we can support athletes from training until they cross the finish line on race day.”

EAS Sports Nutrition is also the presenting sponsor of the U.S. IRONMAN® TriClub Program, which gives back to the hundreds of clubs that support not only the sport of triathlon, but IRONMAN and IRONMAN 70.3 events. The program helps local triathlon clubs drive membership with networking opportunities and competition among other clubs for prizes and bragging rights.

In partnership with Abbott, the global network of more than 800 TriClubs and 150,000 athletes will receive EAS products and special offers, as well as inspiration, support and rewards through Team EAS.

“Our partnership with a well-known brand like EAS supports our triathletes in their quest for good health,” said Carola Ross, Chief Sales Officer for IRONMAN. “The EAS partnership supports our ongoing endeavors to provide a world-class experience for our triathletes.”

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