Among the health care professionals staking their ground on social media are a growing list of pharmacists and pharmacy students.
Social media presence is an important part of any brand or business—and pharmacy is no exception. As patients turn to the internet and social media more frequently to seek information, social media platforms have provided great tools for patients and health care professionals alike. Among the health care professionals staking their ground on social media are a growing list of pharmacists and pharmacy students.
Being an influencer can also be a real job these days though. Some of the biggest influencers in health care, such as Dr. Mike, ZDoggMD, Kevin Pho, and other physicians and health care professionals are creating personal brands and controlling the narrative around their expertise. Pharmacy influencers, such as Adam from The Fit Pharmacist, Leslie from The Lactation Pharmacist, and Suzy from The Pharmacist Mom’s Group, have carved out niches that they use to unite and educate others about a specific topic or movement.
Because patients and consumers are able to find more information than ever, many professionals have created platforms to divulge it. Not every physician or pharmacist is in a traditional medicine space either.
Many of these professionals have branched to wellness, fitness, skincare or functional medicine (Hello Dr. Mark Hyman!). Regardless, it’s important no matter what space a person lands, as they use their influence to spread information, promote advocacy, and raise awareness within their niche.
As an influencer, you are a brand. You decide what is at the heart of your content, what type of tone you’d like to have with your audience, and you get to determine how much of your personal life you’re going to share.
There isn’t exactly a rulebook that details how to be a top influencer—and that’s because there really is something for everyone. Ultimately, at the heart of it all is connecting with your audience.
So, let’s talk about what that means.
According to SproutSocial, an influencer can be defined as someone who has “specialized knowledge, authority, or insight into a specific subject.”
Influencers then use this authority to connect with their target audience and give them advice, connect them with tools they can use, and promote products that the audience may be interested in. Pharmacists, pharmacy students, and other professional accounts usually fall in the micro-influencer or content creator categories.
There are several types of influencers, each with an essential role in our digital world:
The biggest questions people usually ask are what do you do, how do you start, and how do you make money? Although being an influencer won’t immediately start you off with a 6-figure salary and steady work opportunities, many people use their job as an influencer to supplement their income.
Though it may look glamorous from the outside, there is a lot of work that goes on behind the scenes. Over time, some can transition to working traditional full-time jobs to doing social media full-time instead.
Some of the outlets that influencers may use are digital products, podcasts, sponsored posts, or affiliate marketing. We will do a much deeper dive into this subject later in the series.
Is this something you just want to play around with and see what lands, do you want a fun hobby that supplements your career or do you want to make a career out of it? There are a few key questions to ask yourself before you start.
Don’t forget that one of the best things is the ability to change. How you start does not have to be where you end.
The journey to becoming an influencer can allow you to manage your own career, connect with thousands of like-minded people, and build an income for yourself. Take careful first steps to make sure that you are on the right path to success and that you can meaningfully connect with your audience.
In the end, your brand and position as an influencer can be a reflection on your own expertise and that should always help lift up the community you work with as well.