Looking to differentiate your pharmacy? These easy strategies can help your patients and increase rapport and retention.
Pharmacists are the most accessible healthcare professionals, and they are able to provide lifestyle recommendations to help patients reach optimal health. There is a slew of health information available on the internet, and naturally, patients have more questions about medications, health, and complementary therapies.
There is a movement to have more focus on wellness, and preventative strategies. There have been numerous studies to show that the next generation, Generation Z, is more health conscious.1 A recent report conducted by the Nielsen Global Health and Wellness Survey2 offered surprising, and detailed information about the culinary habits of young people.
The most health-centric group of consumers is Generation Z. Four out of 10 people polled in this group indicated that they would be willing to spend more money for healthier products as opposed to 32 percent of millennials, and 21 percent of baby boomers. Although you may have a broad demographic in your pharmacy, everyone can benefit from a wellness-centric environment at the pharmacy.
Creating a wellness environment will differentiate your pharmacy, and help increase patient rapport and retention. There are several ways to create an environment of wellness in a community pharmacy:
The sky is the limit when it comes to developing creative ways to add wellness into the pharmacy. Incorporating these simple strategies into your practice will help encourage patients to stay healthy, fill a need, and differentiate your pharmacy from the competition.