Pharmacy Times Mobilizes With New iPad App

Article

Pharmacy Times connects its readers to the latest clinical information, pharmacy industry news, and current product news every day in the most up-to-date formats. In the age of digital publishing, that mission has become even more challenging—and more important—than ever.

That’s why Pharmacy Times is proud to debut the first pharmacy publication designed especially for the iPad. Available now in the iTunes store (http://phrmcyt.ms/bM5Y3x), the Pharmacy Times iPad edition takes advantage of all the iPad has to offer—interactive content, brilliant design, and mobile convenience.

“This is the continuation of the publishing model in which everything is now at the readers’ fingertips,” said Mike Hennessy, Chairman and CEO of MJH & Associates, the publisher of Pharmacy Times. “We’re excited about providing this new choice to pharmacists, and to be the very first industry publication they will read on the iPad.”

In its inaugural issue, the iPad edition includes:

Exclusive Content. In the “Pharmacy Insights” column, Pharmacy Times editors review recent trends in the pharmacy profession, from automated prescription translation to the pharmacists’ growing role in clinical care.

Trusted Perspectives. Regular contributors Joseph L. Fink, III; Cmdr John Burke; Jeanette Y. Wick, RPh, MBA, FASCP; Yvette C. Terrie, BSPharm, RPh; and other leading voices in the field share their expertise on topics related to infertility, patient education, continuing professional education, drug diversion and abuse, pharmacy law, and more.

Multimedia Resources. Throughout the issue, readers will find digital resources hand-picked by Pharmacy Times editors to add depth and context to each feature. A wide selection of video clips, slide shows, podcasts, and animated graphics provides an immersive reading experience.

Developing the app involved months of preparation and planning by the Pharmacy Times editorial team. “We’re thrilled to see it realized,” said Bea Riemschneider, Pharmacy Times Editorial Director. “But more than that, we’re excited about its potential. This first iPad edition is a monumental first step in a new direction for the journal,” she said.

To download the app, visit the iTunes store at http://phrmcyt.ms/bM5Y3x.

For other articles in this issue, see:

  • HHS Widget Links Patients to Affordable Coverage
  • FDA Regulators Weigh Cough Syrup Crackdown
  • Dark Chocolate Lowers Heart Failure Risk
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