Digitizing hub processes can create an efficient and effective tech-driven patient access strategy speeding access to lifesaving therapies.
The journey of the specialty pharmacy patient is a complex and expensive process, as most participants in hub services know. Due to skyrocketing costs and use of specialty meds, patients experience any number of hurdles to initiate therapy.
Satisfying insurance requirements for prescription enrollment and payment, the soaring cost of medication nonadherence, outdated enrollment modes, countless touchpoints, and other barriers can result in significantly higher risks of complications, negative impacts on clinical outcomes, and mortality. Even with the assistance of hub intermediaries, manual processes and minimal standards exist.
Hub services companies face their own unique challenges to help physicians and patients effectively navigate the specialty approval and fulfillment process. Digitizing hub processes can create an efficient and effective tech-driven patient access strategy speeding access to lifesaving therapies.
The following use case examples illustrate how artificial intelligence (AI)-powered tools support the patient’s journey throughout the hub. Digital engagement conversational chatbots, virtual visits, and 2-way secure chat accelerate throughput and streamline multi-layered communication across the various hub service participants.
Engage patients digitally
Reduce provider burden
Speed up the prior authorization process
Enhance data capture and quality
Provide opportunities for convenient patient self-service options
There is no shortage of operative ways for specialty pharmacy hub services to automate the many manual touch points, transactions, and handoffs to fast track a patient’s access to life-saving specialty medications. When engaging patients digitally at every step of the experience, hubs can:
Humanizing the patient experience is in your hands
Every patient’s journey is unique and full of unknown and distinct interactions that can, for better or worse, influence the outcome of their treatment. Hub services play an important role helping the patient navigate logistical complexities and eliminate confusion to encourage adherence.
As the digital footprint deepens in health care, hubs are at the forefront of new tech-driven strategies that can help provide a superior level of human-centered services to these patients who are already in distress. Giving the patient the best channel and personalized, convenient, end-to-end support possible will drive the best health outcome.
Jim Banigan, C. (2022) Hub programs from Patient Perspective, Pharmaceutical Commerce. Pharmaceutical Commerce. Available at www.pharmaceuticalcommerce.com/view/hub-programs-from-patient-perspective. Accessed January 10, 2023.
About the Author
Krishna Kurapati is the founder and CEO of QliqSOFT. He has more than 2 decades of technology entrepreneurship experience. Kurapati started QliqSOFT with the strong desire to solve clinical collaboration and workflow challenges using AI-powered digital technologies across the US health care system. He is actively involved in early-stage financing of startups in both the United States and India.