Your current patients will make you richer faster, because they admire—even love you and adore you—for what you do for them already.
If you’re doing any advertising at all, perhaps you’re seeing little-to-no results. There’s a reason for that: your messages are not memorable.
If you’re using discount coupons, severe markdowns, even for a day or two, they, too, may be falling on deaf ears. Again, there’s a reason. You’re not informing and educating your patients so that the discount becomes meaningful. In other words, your readers and viewers need to fully well recognize the real value of whatever you’re offering. You need to answer the question “what’s in it for me?”
If the above causes you to throw up your hands in frustration, despair not. Big results from no-cost marketing is available.
The entire premise here is that it is 5 times easier and 5 times less expensive to get your current patients to spend another dollar, than it is to get a newcomer to spend money.
Both are needed; however, your current patients will make you richer faster, because they admire—even adore you—for what you do for them already.
Here are the 5 tips that can most easily and quickly send your profits soaring:
It all starts with your having the right business model. It’s also based on the fact that you can make good money without a big marketing budget. You simply have to apply some sweat-equity to make it work really well.
The Pharmacy Sage can be reached at firstname.lastname@example.org.