Creating your own new pharmacy, so that you can follow your passion and your dreams, can be very daunting.
Creating your own new pharmacy, so that you can follow your passion and your dreams, can be very daunting. However, if you invoke the following 5 ideas, you can reduce the risk and help to create a successful pharmacy. The additional outcome: less aggravation.
Determine what you’re passionate about.
What is it that you get most passionate about when helping people to enjoy decidedly better health? And does that purpose and passion drill down to the utter depths of your wanting to consult to them on better ways to address their particular chronic aches, pains, or other maladies. That’s the basis of building your brand. Put it in writing.
Write your vision fully and descriptively.
Make sure that it defines your total vision, including the 6 critical elements that should go into every vision. They are:
Locate your pharmacy where the money is.
The people who can really support you as an independent pharmacy owner are the ones with the income and the discretionary purchasing power. They usually live in expensive homes.
Determine to be different.
Start with a different business model, one that embraces customized scripts, as well as an assortment of higher quality herbal and homeopathic medicines. Understand that no brand covers the entire spectrum properly. You need to cherry pick.
Differentiation is the essence of strategy and the prime source of competitive advantage. Determine what is different about your pharmacy from all others and bring that emphatically to the marketplace in messages that are interesting and memorable.
Also, your marketing needs to be different. It should describe how you and your pharmacy are different from your competitors. If you don’t get them to read and understand this value-added proposition, then you will not get them into your pharmacy. Your marketing should be benefit laden. When it disrupts people’s buying habits, you give them reasons to drive by all your competitors. At that point, they understand that you, and you alone, are the obvious expert in chronic diseases and have the solutions they are seeking.
Get the help of someone who has been there and done that.
Such an individual can help you avoid enormous mistakes to the tune of $50,000, $60,000, even $80,000, which some of your colleagues have made. Those errors are totally unnecessary! That certain someone can help you not only avoid costly mistakes, but also gain significant sums of additional wealth, and do so much more quickly.
One pharmacist got this process totally wrong. She wanted to start her own pharmacy, talked to a consultant, and then created these recognizable and very obvious errors.
This is just 1 case. Errors cost this pharmacist huge amounts of money, as opposed to the numbers in her own business plan. There are numerous other cases in The Pharmacy Sage files. Every single one that did not follow a given protocol turned out to be costly in terms of the errors made.
There is a right way to accomplish your vision and establish your dream pharmacy, and there are wrong ways.
Following these 5 steps will help you accomplish the mission of setting up your pharmacy with profitability written all over it.
The Pharmacy Sage can be reached at (518) 346-7021 or firstname.lastname@example.org.