Price Chopper Partners with St. Jude Children's Research Hospital for Month-Long Pin-Up Campaign

PRESS RELEASE

(SCHENECTADY, NY) Price Chopper is selling plush primates, including chimpanzees, gorillas and orangutans, and fundraising through a month-long pin-up campaign, marking the 14th year the regional supermarket chain has partnered with St. Jude Children’s Research Hospital.

“We are so proud to partner with St. Jude. For more than a decade, Price Chopper teammates and customers have generously shown their support for St. Jude and its mission to provide quality care to all who need it. These plush animals are an additional, and cuddly, way to show our love for St. Jude,” said Mona Golub, vice president of public relations and consumer services and the company spokesperson.

For every plush primate sold, a $3 donation goes directly to St. Jude. This is the sixth year the campaign has sold jungle-themed plush animals. In the past, stuffed lions, elephants, giraffes, zebras, and hippos were sold as part of the campaign. Though the pin-up campaign will run through the month of October, shoppers will be able to purchase the plush animals through December.

Overall, Price Chopper has raised more than $1 million for St. Jude; last year, more than $170,000 was raised by this campaign