OTC Product News

Pharmacy Times, July 2009, Volume 75, Issue 7

Prevacid 24HR

Marketed by:

Novartis Pharmaceuticals Corp (East Hanover, NJ)

Indication:

The company recently announced FDA approval of

Prevacid 24HR (lansoprazole delayed-release capsules)

as the first OTC proton pump inhibitor (PPI) for

the treatment of heartburn since 2003. It is the first

PPI approved in its original prescription formulation.

Prevacid 24HR works by stopping the release of acid

into the stomach. The FDA approved Prevacid 24HR

in 15-mg delayed-release capsules. The product is a

14-day course of treatment and should be taken once

per day before eating in the morning.

For More Information:

www.Prevacid24HR.com

TravelanMarketed by:

Alaven Consumer Healthcare Inc (Marietta, GA)Indication:

Travelan is a natural oral formulation containing

antibodies against Enterotoxigenic Escherichia coli (ETEC)

bacteria attacks. ETEC is the leading cause of

travelers' diarrhea. One Travelan caplet is taken

before each meal 1 day prior to and during

travel to neutralize the harmful ETEC bacteria,

which inhibits them from attaching to the intestinal

wall. The product is available in single, family,

honeymoon, and group packs.

For More Information:

www.travelan.org

800-470-7902

Afrin PureSea Hydrating Nasal Rinse

Marketed by:

Schering-Plough HealthCare Products Inc (Kenilworth, NJ)

Indication:

Afrin PureSea Hydrating Nasal Rinse, which is made of 100% purified sea water, is clinically proven to cleanse nasal and sinus passages of mucus, pollutants, and irritants so individuals can breathe easier. A gentle and effective nasal rinse, the product is nonmedicated, can be used daily, and comes ready to use with a specially designed applicator that fits the shape of the nostrils. Afrin PureSea Nasal Rinse is available in 3 delivery forms: Medium Stream, Gentle Mist, and Ultra-Gentle Mist. Both the Medium Stream and Gentle Mist are designed for use in adults and children aged 2 and older, and the Ultra-Gentle Mist is designed for use in children 6 months and older.

For More Information:

www.afrin.com or 800-317-2165

Ivarest Poison Ivy Cleansing Foam

Marketed by:

Blistex Inc (Oak Brook, IL)

Indication:

Ivarest Poison Ivy Cleansing Foam is a poisonous plant cleanser that is effective whether used immediately after exposure or once a rash has begun. For individuals who have been in contact with a poisonous plant, treatment can begin immediately to prevent an outbreak. If used soon

after exposure, the product's special combination of cleansers lifts oily plant allergens from the skin surface to be easily washed away, minimizing any reaction and stopping the rash from spreading. Ivarest Poison Ivy Cleansing Foam's dispensing system offers a gentle application that eliminates the need for hard rubbing that can further irritate affected skin. Because additional water is unnecessary to generate lather, the foam also reduces the potential to spread the toxins

to other areas of the body. Ivarest Poison Ivy Cleansing Foam retails between $5.97 and $8.99.

For More Information:

www.blistex.com/Ivarest.htm or 800-837-1800

Te Amé

Marketed by:

WellGen Inc (North Brunswick, NJ)

Indication:

Te Amé is a line of 4 nutritional

supplements targeted to adults,

and especially women, who face

many different wellness challenges.

Te Amé Joint Care contains

WellGen theaflavin-enriched

black tea extract, which works

in less than a week and contains

glucosamine. The theaflavins are

presented in significantly greater

concentrations than available from

brewed tea. Te Amé Active Body soothes muscles after

exercise. Te Amé Immune Defense supports the body's

natural immunity. Te Amé Stress Manager is formulated

to improve the body's response to stress.

For More Information:

www.te-ame.com

888-567-7518

Today Sponge

Marketed by:

Mayer Laboratories Inc (Berkeley, CA)

Indication:

Mayer Laboratories Inc has announced

the relaunch of theToday Sponge in the United States. The

contraceptive is a soft polyurethane sponge containing

the spermicide nonoxynol-9. The Today Sponge prevents

pregnancy in 3 ways: (1) blocking the sperm's path, (2)

absorbing the sperm, and (3) killing the sperm on contact.

The company noted that the recent interruption of

distribution was not a result of product quality or consumer

demand, but was due to the previous owner filing

bankruptcy. The Today Sponge has been a popular, hormone-

free birth control method for women, with >150

million sponges sold since its introduction. Available as a

3-pack, the Today Sponge retails for $14.99.

For More Information:

www.todaysponge.com â–