OTC Product News (January 2021)

Marketed by Natrol

Natrol is adding 5 new products to its immunity line, including a quickdissolving powder, gummies, and tablets. The immune line helps protect the body against external pollutants while aiding in recovery from sickness or injury, according to a company statement. The products contain ingredients, such as elderberry, EpiCor, and vitamins C and D3, to offer drug-free options for immune system support. The new products are Easy-C Tablets; Elderberry Gummies; Immune-Biotic, a quickdissolving powder; Immune Boost; and Vitamin D3 tablets.

FOR MORE INFORMATION: natrol.com

Rehydration formula drinks

Marketed by Hydralyte

The Plus Immune System Boost is the latest in Hydralyte’s rehydration formula drink catalog, offering consumers a quick way to rehydrate. The new formula contains glucose and electrolytes for hydration, as well as vitamin C and elderberry to boost the immune system. Hydralyte spent more than a year perfecting the formula and its berry smoothie taste, according to a company statement. The powder instantly dissolves into beverages, making it a convenient option for users looking to maintain hydration.

FOR MORE INFORMATION: hydralyte.com

Respiratory support supplements

Marketed by Gaia Herbs

Gaia Herbs is releasing a new line of products meant to aid users with respiratory support in response to air quality concerns and the coronavirus disease 2019 (COVID-19). The line is made from clean and pure ingredients that are free of chemical fertilizers, genetically modified ingredients, and pesticides. The 3 plant-based products are Black Seed Oil, an extract to help the lungs work efficiently and optimally while maintaining the overall respiratory system; Mighty Lungs, which supports health lung function; and Sinus Comfort, to help users maintain sinus health.

FOR MORE INFORMATION: gaiaherbs.com

Dr. Formulated immune health line

Marketed by Garden of Life

Garden of Life’s new health line, available exclusively at Target, includes products for adults and children to support immune health and rest during the sleep cycle. The supplements include Elderberry Immune Gummies for both adults and children, Prenatal Multi + DHA for pregnant women, and Sleep Gummies for both adults and children. Each product is Non GMO Product verified, NSF International gluten-free—certified, and sustainably sourced.

FOR MORE INFORMATION: gardenoflife.com