Instagram builds your network in a way that capitalizes on some of the most essential strengths needed as a leader in the profession.
If you’re a pharmacist not using Instagram, you may be missing out on one of the best social media platforms to grow your personal brand and, in turn, your pharmacy career. Pharmacists give many reasons for not using the app, but in this article I will address the most common reasons for avoiding Instagram, the reasons why it can be such an asset for your career development, and why pharmacists are actually perfectly positioned to be engaging on this social media platform.
What Is Instagram?
Instagram may seem like it is just photos of food, models, and quotes, but it offers a unique opportunity to build your network and influence as a pharmacist. Specifically, Instagram is a place where you can share your story and invite potential followers to be a part of your community. Share your own personal story—not just any story.
That’s an important distinction, because although at first glance, every Instagram post may seem similar, there’s a secret to social media success. It may seem simple, but this secret is how I personally built @TheFitPharmacist Instagram account: You are not other people and other people are not you—and that is your superpower.
I realize Instagram may not be for everyone, but before you write it off I want to share the most common reasons people feel this way and offer some insight into why that may be robbing you of an opportunity to further your pharmacy career.
Why You Aren’t Using Instagram
Many pharmacists ask why they would need to post photos, why they should join an app that seems to be full of photos of what people ate for lunch, and how they could possibly have the time. These are the most common reasons for why pharmacists avoid Instagram, but now that those cards are on the table, you can begin to explore the real hesitations.
Why You Need to Use Instagram
Instagram builds your network in a way that capitalizes on some of the most essential strengths needed as a leader in the profession. If you consistently display these on Instagram, you can become known as the go-to expert of your niche. Some of these strengths include the following:
How to Use Instagram
To dive into specifics about analytics, strategies, and specific tactics would require much more than an article to cover all of the bases, but there are some of important concepts to begin exploring the platform, considering your own content, and getting your journey started.
What to post?
Pick a theme: narrow the focus of the content to something clear and specific so that every post ties back to a purpose. A specific niche could be anything from oncologics to pediatric pharmacy to opioid management, but it should relate to your own interests and specialty.
How often to post?
Consistency is the key. Rather than focusing on how many posts per week, pick a realistic posting frequency that works in the long-term, even during busy periods. Building trust with followers involves consistency, so be sure to make a reasonable posting schedule.
Even with the tools provided here, Instagram may not be for everyone. There are several other social media platforms that can be beneficial to pharmacists, including Facebook, Twitter, and LinkedIn.