Individuals Aged 50 Years or Older Say Health and Vaccinations Improve Quality of Life


Survey results from Kantar show that people rate these factors more important than an active family life and financial security in terms of well-being.

Health and vaccinations improve the quality of life and well-being of individuals aged 50 years and older, according to the results of a new survey by Kantar, sponsored by GSK.

Investigators surveyed 16,000 individuals in Brazil, Canada, France, Germany, Italy, Japan, Spain, and the United States about their feelings on aging and health.

The survey results showed that their attitudes toward staying up to date on vaccinations rose from 44% before the pandemic to 65% amid the COVID-19 pandemic.

Surveyed individuals suggested that they want better and clearer information about the importance of vaccines, and just 19.8% think that they are up to date on their vaccinations.

However, about 80% of those surveyed reported being vaccinated for COVID-19.

Nearly half of individuals across the countries surveyed said that they feel younger than their chronological age but emphasized a focus on the fitness of their immune system.

Approximately 50% said that the immune system becomes most important as individuals reach their 50s or 60s.

About 20% of individuals surveyed said that think that “old age” starts in the 50s or 60s, so it highlighted the awareness of individuals about the vulnerability of their immune systems, even if they do not consider themselves older.

The study results showed that focus on an individual’s immune system, rather than age, is an effective way to improve health for those who are older.


Changing attitudes to vaccination after the COVID-19 pandemic could increase adult vaccination rates, improving health outcomes over the longer term. GSK. News release. September 22, 2021. Accessed September 22, 2021.

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