Matt Gillin, Chief Executive Officer, Relay Network, discusses what a crucial role technology plays in medication adherence.
Gillin: Patient adherence is a huge challenge today in the medical space and technology is going to be the driver to improve adherence. There are a number of ways you can do it.
We believe it all starts with what we call a connection, an ability to communicate on a private, 1-to-1 channel with every patient. The concept is once you establish that private, secure, HIPPA-compliant channel, you can then educate the customers on the risks of not complying, you can educate them on how to administer drugs if they’re the types of drugs that require administration of some sort rather than swallowing a pill, and then you can remind them and reward them.
All of this requires communication—getting the right message to the patient at the right time, showing them and guiding them through the benefits of adhering, how to administer, why you can be rewarded for it, and certainly, just reminding them to do what they would otherwise want to do.