Enhanced Messaging Targets Specific Groups

Pharmacy Times, Volume 0, 0

ChainDrugStore.net has launchedEnhanced Message Targeting for participatingmanufacturers and providers. Theprocess will ensure the proper delivery oftimely and highly targeted product andservice information.

The technology gives manufacturersand service providers the ability to targetcommunications on the network to pharmacydecision makers based on a combinationof the type of pharmacy, locationof pharmacy, purchasing affiliation,and National Council for PrescriptionDrug Programs provider identification.Retail chains, wholesalers, and independentpharmacy groups can now assignparticular pharmacies to individualChainDrugStore.net user accounts, alongwith regional pharmacy managers andbench pharmacists to separate the communicationsimportant to the pharmaciesthey work in or manage.