The National Community PharmacistsAssociation's e-Link provides away to help pharmacists effectivelymerchandise OTC products in theirpharmacies. The association has partneredwith Gladstone Interactive tooffer a complete Web-based in-storesign-making software program forpharmacy owners.
Studies have found that sales increasejust by incorporating a colorimage into in-store signage. Under theagreement, pharmacy owners can printfull-color Image Signs in store and ondemand, which puts owners in controlof their signage needs. The signs canhelp customers quickly identify theproducts they need and help pharmacystaff ensure correct product and signplacement. The program features full-colorproduct graphics, prices, and 4size choices. Visit www.pharmacistelink.com for more information.