otc PRODUCT news

NOVEMBER 01, 2006

Calcium Care

Marketed by: Remington Health Products LLC (Fort Worth, Tex)

Indication: Calcium Care's new vanilla-flavored dietary supplement is part of the Drinkables line of supplements. The product combines 2 types of calcium, calcium AMI and calcium citrate, in a liquid format for a high level of bioavailability. These calciums have been shown to be important building blocks for strong bones and instrumental in the fight against osteoporosis. Calcium Care also includes vitamin D and magnesium citrate for added absorption, and folic acid, which has been shown to help relieve symptoms such as tiredness and diarrhea that can occur with anemia. The recommended daily dose of Calcium Care is 1 oz, taken in 1/2-oz doses in the morning and evening for best absorption. The liquid supplement is available in 15-and 30-oz bottles and retails for $10.99 and $17.99, respectively.

For More Information: www.remingtonhealth.com 888-333-4256

Disney Digital Thermometers

Marketed by: Dr. Fresh Inc (Buena Park, Calif)

Indication: Disney Digital Thermometers feature a bright and colorful sculpted Disney character on the opposite end of the probe, providing a fun focal point for children. The characters include Mickey Mouse, Minnie Mouse, Winnie the Pooh, Tigger, Cinderella, and The Little Mermaid. The thermometers contain no glass or mercury and are safe for all ages. Children and parents will appreciate the fast, 10-second temperature readout and the large, easy-to-read digital display. The product also features auto memory, which displays the last temperature recorded, and comes with a battery as well as a supply of probe covers. Disney Digital Thermometers retail for $10.99.

For More Information: www.drfresh.com 866-DRFRESH (866-373-7374)

Dri-Eze Hearing Aid Dehumidifier

Marketed by: Health Enterprises Inc (N Attleboro, Mass)

Indication: The Dri-Eze Hearing Aid Dehumidifier uses an innovative built-in desiccant lining that will remove damaging daily moisture for 6 months from the first use. In addition to removing moisture, the product provides a safe, convenient location for storing hearing aids.

For More Information: www.healthenterprises.com 800-633-4243

Healthy Teeth Natural Fluoride Rinse

Marketed by: The Natural Dentist (Englewood Cliffs, NJ)

Indication: Designed to help with hard-to-reach places, strengthen tooth enamel against cavities, and soothe sore gums, Healthy Teeth Natural Flouride Rinse is ideal for individuals undergoing orthodontic treatment. The rinse does not include any alcohol, artificial sweeteners, dyes, or harsh chemicals. The product is made with natural ingredients such as aloe vera, fluoride, and xylitol. Fluoride strengthens teeth to help prevent decay and permanent tooth loss by absorbing into weakened tooth surfaces to rebuild the enamel. Fluoride can also help reduce white spots on teeth that can be caused by braces. Healthy Teeth Natural Fluoride Rinse is available in berry blast flavor.

For More Information: www.thenaturaldentist.com 800-615-6895


Marketed by: Fleet Laboratories (Lynchburg, Va)

Indication: HydraLife is an oral rehydration product created specifically for adults at risk of dehydration. The product contains a powerful formulation designed specifically to maintain proper electrolyte balance in adults. The product was created to ensure that patients preparing for colonoscopies stay properly hydrated during the bowel-cleansing process. HydraLife's orange-tangerine flavor is better suited for adult tastes without the excessive sweetness of children's products. The product is available in a ready-to-mix powder for portability and convenience.

For More Information: www.cbfleet.com 434-528-4000

Johnson's Softwash Nourishing Care 24 Hour Moisture Wash

Marketed by: Johnson & Johnson (New Brunswick, NJ)

Indication: Johnson's Softwash Nourishing Care 24 Hour Moisture Wash is clinically proven to continue moisturizing and hydrating skin for 24 hours after rinsing. The rich, creamy lather contains advanced technology that locks moisture within the skin's surface for lasting baby softness. The product also rinses clean with no lingering residue. Available in 12-and 20-oz bottles, Johnson's Softwash Nourishing Care 24 Hour Moisture Wash retails for $3.99 and $4.99, respectively.

For More Information: www.jnj.com 732-524-0400

Nordic Berries

Marketed by: Nordic Naturals (Watsonville, Calif)

Indication: Nordic Berries is a natural multivitamin for children 2 years of age and older. The vitamins contain no artificial colorings, flavorings, or preservatives. The vegetarian gummy "berries" are pectin-based chewables with a kid-pleasing sweet-and-sour taste. The recommended dose for children 2 years and older is 4 vitamins daily with food, or as directed by a health care professional. Nordic Berries is available in 120-count bottles.

For More Information: www.nordicnaturals.com 800-662-2544


Marketed by: Windmill Health Products (West Caldwell, NJ)

Indication: OmegaWorks is a new line of pure essential fatty acids (EFAs). The formulas' high-quality compounds include EPA, DHA, GLA, and ALA. The supplements may support heart, joint, and skin health as well as overall health. Because the body cannot manufacture EFAs on its own, the best method for ingesting them is through supplementation. The products are available in a variety of formats including Flax Oil, available in an 8-oz bottle; Salmon Oil, available in 120 softgels; Omega 3.6.9, available in 50 softgels; Super Omega 3, available in 50 softgels; and Borage 1000 Oil, available in 50 softgels. OmegaWorks retails for $9.95.

For More Information: www.windmillvitamins.com 800-822-4320

Spry Spearmint Toothpaste

Marketed by: Xlear Inc (Orem, Utah)

Indication: Spry Spearmint Toothpaste is a cavity-fighting toothpaste sweetened exclusively with xylitol and fortified with fluoride. The natural product is the company's response to the professional dental community's continuing advice to patients to use dental products with fluoride for effective cavity protection. The product is part of Xlear's Spry Dental Defense System that includes Spry Coolmint Toothpaste, Spry Coolmint Oral Rinse, Spry Tooth Gel, and Spry chewing gum and mints. Spry Spearmint Toothpaste retails for $4.95 per tube.

For More Information: www.Xlear.com 877-332-1001

Boost Glucose Control

Marketed by: Novartis Medical Nutrition (Minneapolis, Minn)

Indication: Boost Glucose Control is a drink indicated for individuals with type 2 diabetes, impaired glucose tolerance, and insulin resistance. The product contains less carbohydrate and more protein to minimize the blood glucose response. Boost Glucose Control contains 16 g of protein and 26 vitamins and minerals in an 8-oz serving. The product is available in vanilla, chocolate, and strawberry flavors.

For More Information: www.novartisnutrition.com 800-333-3785

Castiva Arthritis Pain Relief Lotions

Marketed by: Humco Holding Group (Texarkana, Tex)

Indication: Unlike other arthritis painrelief products, Castiva has a unique base of castor oil. Castiva Arthritis Pain Relief Lotions' natural castor oil base uses the latest in transdermal technology to allow the menthol and methyl salicylate in the cooling lotion or capsaicin in the warming lotion to penetrate deeply and provide fast-acting relief. The products feature an easy-to-open, flip-top tube for simple application for individuals with arthritis, minor strains, and other joint symptoms. Each recyclable Castiva carton contains 4 oz of product, a free joint health booklet that provides educational information and tips, and a free sample.

For More Information: www.castivabrands.com

Ice Shield Face with SPF 15

Marketed by: Freeze 24/7 (New York, NY)

Indication: Ice Shield Face with SPF 15 is a facial cleanser that simultaneously applies protective sunscreen by just washing the face. The product is formulated with Aquea SPF technology, which uses the principles of ceramic chemistry, to alter the surface structure of active ingredients, making them highly positively charged and attracted to negatively charged skin. Ice Shield Face with SPF 15 is recommended for daily use. Individuals should work the product into a creamy lather on hands before massaging liberally over the entire face, ears, neck, and throat for 1 to 2 minutes and then rinse off and pat dry.

For More Information: www.freeze247.com

Life Fitness Vitamins

Marketed by: Life Fitness (Schiller Park, Ill)

Indication: The Life Fitness Vitamin line includes 12 specialty vitamins that are uniquely formulated and specially blended to address leading health concerns including cholesterol management, immune defense, energy, heart health, and more. The product line also includes 2 fruit-flavored chews that deliver essential nutrients including omega-3 and cranberry in a portable, easy-to-take chew. The shape of the Life Fitness bottle makes it easy to grip and open. Designed for optimum readability, the label sits flat across the front panel of the bottle so it does not have to be turned over to read the pertinent information. On the face of the bottle, just below the product name, bullet points identify the product benefits and key ingredients.

For More Information: www.lifefitness.com

Sucrets Defense

Marketed by: Insight Pharmaceuticals Corp (Langhorne, Pa)

Indication: Sucrets Defense with glutathione is a supplement designed to boost the immune system. Glutathione is the body's master antioxidant required by all other antioxidants to perform their natural function within the immune system. In order to replenish the body with glutathione when it is needed the most, take Sucrets Defense before entering crowded places like airplanes, offices, and schools to maintain the body's natural immune system. Sucrets Defense, which retails for $6.99, is available in cherry, tropical fruit, cool mint, and grape flavors.

For More Information: www.SucretsDefense.com 800-344-7239


Marketed by: Quigley Corp (Doylestown, Pa)

Indication: PainGoes is a pain-relieving spray for the temporary relief of minor aches and pains of muscles and joints associated with arthritis, simple backache, strains, bruises, and sprains. The product is virtually odorless and nongreasy and does not burn when either sprayed on or gently rubbed into the skin and allowed to dry. PainGoes retails for $14.99.

For More Information: www.RolliesFollies.com