9 Memorable Drug Mascots

FEBRUARY 24, 2016
Allison Gilchrist, Associate Editor
1. Zoloft Blob

Zoloft is indicated to treat adults with major depressive disorder, obsessive-compulsive disorder, panic disorder, and social anxiety disorder.
Pfizer’s advertisements featuring the Zoloft blob began running in May 2001. Since then, it has been the most lovable mascot in the depression drug space.
In the flagship Zoloft commercial, a groaning, downcast blob trudges slowly through life accompanied by a perpetual raincloud. The end of the ad shows the blob smiling as he effectively manages his depression.
Eventually, the raincloud dissipates to make way for clear skies and a single dandelion. Then, a blue bird (is that you, Zoloft?) accompanies the blob as it happily bounces down the road.
The pursuit of mental balance has never been more adorable.