10 Most-Advertised Brand-Name Drugs

AUGUST 27, 2015
Allison Gilchrist, Associate Editor

5.      Humira ($203.2 million spent on advertising)

Of AbbVie’s total advertisement spending on Humira in 2014, $119.9 million was directed toward arthritis, while the remaining $83.3 million was spent on psoriasis.
 
Humira is 1 of just 3 drugs in the top 10 that saw decreased ad spending between 2013 and 2014.
 
In the first half of 2015, Humira was the top-prescribed drug in the United States with 2.2 million total prescriptions written. The drug faces patent expiration in 2016.


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