"Cialis Promise" Offers Free Trial

November 1, 2004
Pharmacy Times, Volume 0,0

Lilly ICOS, maker of Cialis(tadalafil), has initiated the "The CialisPromise." To participate in the program,men with erectile dysfunction(ED) can download a Free Cialis SampleVoucher and the Cialis PromiseCard at www.cialis.com.

A patient with ED would then talkto his physician to determine whetherCialis is right for him. If the physicianprescribes the drug, the patient wouldtake the script and the Free CialisVoucher to his pharmacy to receive thefree trial. After taking Cialis as directedby his physician, the patient wouldcomplete the Cialis Promise Card andsend it, along with a copy of the pharmacyreceipt from the free voucher, tothe mailing address on the Cialis Website. If the patient decides that the drugis right for him, Lilly will send anothervoucher for a second sample. If thepatient does not feel that Cialis is rightfor him, Lilly will send a voucher for atrial of the oral ED treatment (PDE5inhibitor) of his choice, as prescribedby his physician.