Walgreens Launches Health Education Campaign

JULY 01, 2004

Walgreens has started a new health education program to help its consumers sift through and find health services and discounts. The goal of the campaign is to reach consumers where they seek information: in the stores, on-line, and in the community. Walgreens is currently working with the American Library Association and the US Department of Health and Human Services to provide Centers for Medicare and Medicaid Services educational materials on the new Medicare drug discount cards to consumers at all of the nation's 16,400 libraries.

Walgreens also is encouraging Medicare-eligible consumers to visit their pharmacist and learn about the Medicare drug discount cards. Pharmacists can help consumers decide whether they will benefit from the program and help them find a drug discount card that best meets their needs.