Simone Sloan, RPh, MBA
Simone Sloan, RPh, MBA, Business Strategist & Executive Coach. She has spent her career in the pharmaceutical industry and has leveraged her pharmacy experience in long-term care, retail, and managed care pharmacies in business. She has honed her business skills as a Marketer, in Business and Medical Communication, Global Business Strategy, and Business Cross-functional Team Managements. Simone brings insights to create actions that deliver real business results. More information about Simone can be found at www.YourChoiceCoach.com
Your personal brand is your strategic, consistent way to showcase yourself so that others want to be connected with you. To rock your personal brand, follow these 4 easy steps.
1. Define Your Personal Brand
Start by looking at how you are defining your personal brand. Understanding your strengths, weaknesses, and areas of development is essential.
This internal assessment and skills inventory will allow you to create a professional development plan for self improvement.
2. Communicate Your Personal Brand Message
Think about what you would like others to know about you. What type information do you want to communicate and how often will you send out this message?
Whether you communicate via social media, blogs, webinars, or presentations, the bottom line is that your communication style should be credible, authentic, and confident.
3. Get Connected
Who needs to know about your personal brand? Do the right connections currently know about you?
If you aren’t sure, look at your personal brand vision, strategy, and tactics, as they will support you in targeting the individuals in your current and future network. These factors will also help you create a framework for a conversation with your boss or your network in order to push your career to the next level.
4. Make Your Personal Brand All About You
Perception is reality, so stay true to yourself. If you don’t believe what you are introducing to the world, then chances are others won’t and all your efforts to cultivate your personal brand will be lost.