The publishers of Pharmacy Times® are pleased to offer Priority One™, a new integrated marketing platform for educating and informing pharmacists that will be discussed at the upcoming at National Association of Chain Drug Stores (NACDS) TSE meeting.

Priority One™ leverages the power and reach of Pharmacy Times®, the most-trusted pharmacy resource, to deliver sponsors’ messages to a selectively targeted proprietary list of decision-makers. As medication experts and patient counselors, and with the movement toward obtaining provider status, pharmacists impact the success of OTC and Rx brands.

Priority One™ mailings, which can include product samples, patient education tools and resources, and co-pay cards, can be sent to a list of more than 60,000 pharmacies or to a targeted list.

Sponsors can communicate brand information, product launches, recall or safety messages, and formulary updates through customized direct mail, reaching individual pharmacists from the industry’s best and largest opt-in mailing list. Opportunities are available to microtarget retail and/or health-system pharmacists based on practice setting, chain, geographic location, or size. Sponsors that furnish brand information, patient education tools, updates on treatment guidelines, and formulary status changes ensure that pharmacists recognize the value of featured brands.

Priority OneTM is committed to maximizing brand investment in the pharmacy segment by working with clients to develop custom programs that are delivered directly to a selectively targeted industry-leading database of pharmacists and pharmacy technicians.

Be sure to stop by the Priority One™ and Pharmacy Times® booth (#2335) at NACDS TSE for more information. For more information or sponsorship opportunities, please contact Scott DeNicola at