Walgreens is joining The Skin Cancer Foundation on the road this year in support of its Destination: Healthy Skin Program—a national effort to educate the public about the importance of effective sun protection for skin cancer prevention, and the importance of early detection.
DEERFIELD, Ill.—Walgreens is joining The Skin Cancer Foundation on the road this year in support of its Destination: Healthy Skin Program—a national effort to educate the public about the importance of effective sun protection for skin cancer prevention, and the importance of early detection.
“As people spend more time outside enjoying their favorite summer activities, it’s especially important to remember that the sun’s rays can be very harmful if the proper precautions are not taken,” said Joe Hartsig, chief merchandising officer for Walgreens.
The national mobile education program kicked off May 15-17, in New York City, and features a customized RV with 2 private exam rooms, where local dermatologists volunteer time to provide free, full-body skin cancer screenings. At the events, Walgreens will host interactive skincare experiences featuring specially trained Walgreens beauty consultants and pharmacists. These experts will be on-site to distribute sunscreen samples, educate visitors on the importance of sun protection, provide recommendations for sunburn treatment and talk with people about possible photosensitive effects of certain prescription medications.
In addition to New York City, Walgreens will participate in community activations at Destination: Healthy Skin events in:
According to The Skin Cancer Foundation, skin cancer is the most common form of cancer in the United States, and incidence continues to rise. It’s estimated that 1 in 5 individuals in the United States will develop skin cancer by the age of 70. When skin cancer is found and removed early, there is a higher probability of a cure.
“Since 1901, we have dedicated ourselves to serving our communities, and to always being there to help our customers feel good,” said Adam Holyk, chief marketing officer for Walgreens. “Our trusted pharmacists and beauty consultants play an important role in providing expert advice year-round. This summer, working together with Skin Cancer Foundation, we’re helping our customers better understand a healthy skin and sun care regimen.”
In addition to the skincare educational sessions, Walgreens is inviting program participants to share their sunscreen knowledge by participating in a fun social media activity called, 'Show Us Your Sunscreen Face.' Visitors will receive samples of Walgreens sunscreen, and are encouraged to apply it in a creative way, such as the 'lifeguard nose.' Participants can take a photo of their 'sunscreen face,' and share with their friends using a special hashtag.