Target to Consolidate Media Business with GroupM
Target Corporation has announced that it will consolidate its media buying and planning business under GroupM, a world-class media agency based in New York City.
MINNEAPOLIS - April 5, 2016 - Today
Target Corporation (NYSE: TGT)
announced it will consolidate its media buying and planning business under
, a world-class media agency based in New York City. GroupM began working with Target in 2015 and will assume full responsibility for Target’s media business. Target will immediately begin transitioning the remaining business from Haworth Marketing + Media to GroupM.
“We want to first and foremost thank Gary and the Haworth team for a long and successful relationship. They have been a key partner in bringing to life many of Target’s iconic moments,” said Kristi Argyilan, senior vice president of Media and Guest Engagement, Target. “Since bringing GroupM on board in 2015, we’ve been impressed with their team and industry-leading media and measurement capabilities. We’re working with GroupM to build an incredible Target team and look forward to this next chapter together.”
“We’ve worked with Target for decades and are proud of the incredible things we accomplished together,” said Gary Tobey, CEO of Haworth Marketing + Media. “I felt it was time to take Haworth in a different direction. As we seek to evolve our agency and explore new opportunities, we wish the Target and GroupM teams the best as they move forward.”
GroupM will immediately pick up all new work and there will be a three-month transition period between the two agencies. The team will primarily be led from GroupM’s New York office, with additional support in San Francisco and Minneapolis. GroupM will assemble top talent from across their organization — including digital media, global measurement, innovation and strategy – to develop best-in-class solutions for Target.
“Target is one of America’s great brands and we are thrilled to broaden GroupM’s partnership with them,” said Rob Norman, Chairman, GroupM North America. “Target has an unwavering commitment to improving their guests’ experience and we will focus all of our talent, tools and insights to help them win.”