Specialty Pharmacy Times Joins BPA Worldwide

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Clients will benefit from accurate circulation information thanks to membership in tracking organization.

Clients will benefit from accurate circulation information thanks to membership in tracking organization.

Specialty Pharmacy Times has completed its yearlong initial circulation audit and been admitted to BPA Worldwide as a business publication member. As a result, BPA Worldwide will track audience data for Specialty Pharmacy Times based on business/distribution, demographics and geographic coverage.

“By becoming a member of BPA Worldwide, Specialty Pharmacy Times shows our steadfast dedication to providing our clients with the most reliable, unequaled data,” said Chris Hennessy, publisher, Specialty Pharmacy Times. “We employ BPA Worldwide third-party evaluation annually to ensure our commitment to 100% circulation accuracy.”

An 80+-year-old not-for-profit organization, BPA Worldwide conducts nearly 3,800 audits in more than 20 countries. In addition to auditing media platforms, BPA Worldwide ensures that its members comply with government and industry standards, as well as follow strict privacy and data-protection practices.

“With a BPA audit, media buyers can be confident that audience claims are accurate, and that they have the verified data they need to assess a publication's effectiveness in serving its market,” said Glenn Hansen, BPA Worldwide president and CEO.

Specialty Pharmacy Times serves the specialty community in a number of ways, including its bi-monthly industry journal focusing on the key areas surrounding specialty pharmaceuticals and the enhanced practice needs of specialty pharmacists. It provides information about how to run a specialty pharmacy and serve patients who use specialty medicines. Articles are authored by specialty pharmacists and leaders from areas including administration, academia, policy, information systems, managed care, clinical practice, business management and nursing. The publication has over 14,000 subscribers and many thousands more who access www.SpecialtyPharmacyTimes.com over the Web both domestically and internationally. These subscribers include payers, specialty pharmaceuticals manufacturers, government, allied health care professionals and pharmacists.

About Specialty Pharmacy Times

Specialty Pharmacy Times is a leading industry journal serving the business and practice of specialty pharmaceuticals and therapy. Published by Pharmacy Times, the journal focuses on key areas surrounding specialty pharmaceuticals and the enhanced practice needs of pharmacists in this arena. The journal is available at www.SpecialtyPharmacyTimes.com.

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Media contacts:

For Specialty Pharmacy Times

Becky Taylor, 609-240-6886 or becky@btaylorpa.com

Davy James, 609-716-7777, ext. 191 or djames@pharmacytimes.com

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