Specialty Pharmacy Times Applies for BPA Business Membership
Specialty Pharmacy Times has applied for business publication membership in BPA Worldwide. The magazine is published by MJH & Associates, Plainsboro, NJ.
BPA Worldwide will track circulation for Specialty Pharmacy Times based on business/distribution, demographics, and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.
"The strong growth of Specialty Pharmacy Times and the journal's high quality editorial content reflecting a burgeoning industry, has made it a perfect time to apply for membership with BPA Worldwide," said chief operating officer, MJH & Associates, Tighe Blazier. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."
"We are pleased that Specialty Pharmacy Times has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."
SOURCE: BPA Worldwide