Southeastern Grocers Customers Raise $526,825.66 for Wounded Warrior Project
Thanks to the support of their customers and associates, Southeastern Grocers is giving $526,825.66 to benefit Wounded Warrior Project in support of the Independence Program.
JACKSONVILLE, Fla. (Nov. 24, 2015) — Thanks to the generous support of their loyal customers and associates, Southeastern Grocers, LLC, the parent company of BI-LO, Harveys and Winn-Dixie stores, is giving $526,825.66 to benefit Wounded Warrior Project® (WWP) in support of the Independence Program.
Through the two-week Wall of Honor community donation campaign, held Nov. 2-15, customers were encouraged to visit their neighborhood BI-LO, Harveys and Winn-Dixie to purchase a $1 Dedication Card and write a special message to their own military hero. These personal dedications built elaborate Wall of Honor displays at each store as visual tributes to those who served, continue to serve and sacrifice for the nation.
“Through the Wall of Honor campaign, our customers and associates continued to demonstrate the pride they feel for our military and their families who have sacrificed so much for our country,” said Ian McLeod, chief executive officer and president of Southeastern Grocers. “We want to thank them for their outpouring of support, through generously donating funds and sharing personal dedications to their military heroes, which built impressive Walls of Honor throughout our stores in the Southeast,” continued McLeod. “We’re honored to provide these funds to Wounded Warrior Project’s Independence Program.”
“Our partnership with Southeastern Grocers demonstrates what can be achieved when like-minded charities and corporations join forces,” said Steve Nardizzi, chief executive officer at WWP. “Their continued generosity has provided Wounded Warrior Project with critical resources to make a positive impact in the lives of wounded veterans. That spirit of giving and support was seen once more through the Wall of Honor campaign. We’re extremely grateful to Southeastern Grocers for their tireless efforts to give back to our nation’s injured service members.”
Southeastern Grocers has actively listened to its customers and associates, and it is abundantly clear that they have tremendous respect and appreciation for Wounded Warrior Project. This passion for the cause led Southeastern Grocers to name WWP as an Official Charity Partner for 2016, enabling future initiatives to increase awareness and support for WWP across all BI-LO, Harveys and Winn-Dixie stores throughout the Southeast. The Wall of Honor campaign provided an immediate opportunity to raise funds and much needed attention for Wounded Warrior Project.