A social media-driven photo contest aimed at encouraging families to prepare and eat healthy meals together recently earned Midwest retailer Meijer accolades from the Food Marketing Institute Foundation.
GRAND RAPIDS, Mich. — A social media-driven photo contest aimed at encouraging families to prepare and eat healthy meals together recently earned Midwest retailer Meijer accolades from the Food Marketing Institute Foundation.
The retailer’s “Be a #FamilyFoodRockstar” campaign earned a 2016 Gold Plate Award honorable mention. The awards recognize members of the food retail industry who implemented the best in-store and media campaigns during September, which was national family meals month.
The campaign was created with Jump with Jill, the world’s only rock & roll nutrition show. The #FamilyFoodRockstar photo contest sought photos on social media that recognized families who prepared nutritious and delicious meals.
“We are so pleased with the success of this campaign that highlighted the importance of families eating meals together,” Meijer Healthy Living Advisor Melissa Hehmann said. “We’re extending the reach of Meijer Health and Wellness initiatives through our partnership with Jump with Jill and its mission to educate kids about good nutrition.”
Over the course of National Family Meals Month™, more than 10,000 students across three states received the customized recipe card promoting the “Be a #FamilyFoodRockstar” campaign with Meijer. Overall, Meijer joined 56 food retailers, 15 suppliers and 37 allied organizations helped the FMI Foundation amplify the national campaign.
“This was the second year for National Family Meals Month, and the FMI Foundation acknowledges the extraordinary efforts by the retail food industry to help consumers make family mealtime easier,” said Sue Borra, RD, Chief Health and Wellness Officer for FMI and Executive Director of the FMI Foundation. “According to a Nielsen analysis of National Family Meals Month, 85 percent of shoppers who saw the campaign reported healthier behaviors as a result. So these programs can make a difference in the wellbeing of the customers we serve.”