Lilly Diabetes And NASCAR XFINITY Series Driver Ryan Reed Want You To Think About Your Diabetes Pit Crew

Lilly Diabetes and NASCAR XFINITY Series driver Ryan Reed will kick off the My Diabetes Pit Crew Sweepstakes today in association with Lilly Diabetes 250, the NASCAR XFINITY Series race in Indianapolis.

PRESS RELEASE

INDIANAPOLIS, July 23, 2015 /PRNewswire/ -- To emphasize the importance of a support system in diabetes management, Lilly Diabetes and NASCAR XFINITY Series driver Ryan Reed will kick off the My Diabetes Pit Crew Sweepstakes today in association with the Lilly Diabetes 250, the NASCAR XFINITY Series race in Indianapolis. The sweepstakes hopes to encourage people with diabetes to acknowledge the people who have supported them throughout their diabetes journey.

A total of 24 entrants will be chosen at random to be honorary members of Reed's pit crew during the three NASCAR XFINITY Series races in November, which is American Diabetes Month. Eight people will be chosen for each race. Winners will have the option to have their names displayed on the fire suit worn by a member of Reed's racing pit crew and their pictures to appear in a mosaic on Reed's pit wall. Winners will receive educational materials from Lilly to help them manage their diabetes, along with a congratulatory phone call from Reed. Following the November races, winners will receive their personalized fire suit patch signed by Reed.

"The My Diabetes Pit Crew Sweepstakes not only positions winners as role models, it gets all people with diabetes thinking about what they can do to better manage their disease," said Kevin Cammack, senior marketing director, U.S., Lilly Diabetes. "Through the sweepstakes, we hope people with diabetes will think about the importance of a strong support system in the overall management of their diabetes."

To enter the My Diabetes Pit Crew Sweepstakes, people with diabetes can fill out an online entry form on the Drive to Stop Diabetesâ„  website before September 18, 2015, at 11:59 p.m. ET. The sweepstakes is open to all legal U.S. residents age 18 years (at least 19 in AL and NE and 21 in MS) or older with type 1 or type 2 diabetes (some state limitations may apply). Winners will be notified on or about October 1, 2015.

Since his diagnosis, Reed has joined forces with Lilly Diabetes and the American Diabetes Association on Drive to Stop Diabetesâ„ , an initiative that encourages people to take action to understand their risk for diabetes or, if they have diabetes, work with their doctor to manage it. Through Reed's example, children and adults with diabetes can see that the disease doesn't have to stand in the way of achieving their goals.

"Diabetes is a tough diagnosis, but with the right support system, you can properly manage the disease and continue to pursue your dreams," explains Reed. "My team members, family and doctor have been instrumental in helping me manage my diabetes."

The My Diabetes Pit Crew Sweepstakes builds on the success of the My Diabetes Pit Crew video series, which featured the people who support Reed on the track (his NASCAR pit crew) and off the track (his diabetes pit crew) and the role each plays in maintaining his car and his health.

For more information on the My Diabetes Pit Crew Sweepstakes or Drive to Stop Diabetesâ„ , visit www.DriveToStopDiabetes.org, follow it on Twitter at @D2SDiabetes, follow Reed on Twitter at @driverRyanReed, like him on Facebook or follow Lilly Diabetes on Twitter at @LillyDiabetes.