How to Market Pharmacy Services Based on Patient Demographics

Liz Tiefenthaler, president of Pharm Fresh Media, provides some examples of how marketing techniques or outreach efforts differ based on patient demographics.

Liz Tiefenthaler, president of Pharm Fresh Media, provides some examples of how marketing techniques or outreach efforts differ based on patient demographics.

This video was recorded at the 2015 NACDS Annual Convention.