In recognition of reaching 1 million Facebook fans on the social media site, Food Lion is donating 1 million meals to those in need.
SALISBURY, N.C., Jan. 29, 2016 /PRNewswire/ -- Food Lion recently celebrated reaching 1 million Facebook fans on the social media site. In recognition of this customer milestone, Food Lion is donating 1 million meals* to those in need. The meals will be donated to Feeding America and distributed evenly between 30 local Feeding America member food banks within the grocer's service area. The donation will span across its 10-state footprint. Food Lion
"We're incredibly proud to have reached this benchmark," said Keith Nicks, director of loyalty and digital marketing at Food Lion. "As a grocer always looking for ways to improve the customer experience, we created this space to empower our customers to interact with us on a one-on-one basis, whether they're saving money, sharing interactions with associates or looking for great recipes."
In addition to the 1 million meal donation, Food Lion's more than 1,500 corporate associates came together to create a video to say "thanks" to their Facebook fan-base. The video can be viewed at www.foodlion.com/newsroom under the Multimedia room section.
Food Lion's Facebook page serves as a platform where customers, associates, business and community partners and more can actively engage with the brand to share thoughts and ideas, win products, learn about money saving tips and recipes, and much more. To join the company's 1 million Facebook fans, visit www.Facebook.com/Foodlion.
*$1 helps provide 11 meals secured by Feeding America® on behalf of local member food banks.