Pharmacy Times Ranks No. 1 Among Pharmacists in Average Page Exposures

JULY 17, 2017
CRANBURY, NJ -- Pharmacy Times, the leading media resource for pharmacists and the pharmacy industry, ranked the highest in ad visibility among pharmacy journals for Average Page Exposures,1 according to the results of the 2017 Kantar Media Pharmacy Readership study. Moreover, Pharmacy Times® once again took top marks as the most-read pharmacy journal among retail chain pharmacists.2 Pharmacy Times® also ranked No. 1 in Average Issue Readership and Average Page Exposures among younger pharmacists practicing less than 10 years,3 making it the most-read pharmacy journal by practicing millennials and demonstrating the educational content value of every issue.

The annual Kantar Media study measures the readership habits of thousands of pharmacists and pharmacy professionals. Respondents include pharmacists working in chain, independent retail pharmacies and health system pharmacies, as well as pharmacy professionals in key positions at pharmacy benefit management companies and managed care organizations. The results, based on surveys completed from January to May 2017, show that Pharmacy Times® outranked all competitors in Average Page Exposures among the total sample studied.4

“Our No. 1 status year after year demonstrates the continued value our pharmacist audience reserves for our brand and the role Pharmacy Times® serves as the industry’s most-trusted resource for more than 120 years,” said Brian Haug, president of Pharmacy Healthcare & Communications LLC, a franchise of Michael J. Hennessy Associates Inc., which publishes Pharmacy Times®. “It is because of the incredible talent and commitment of our editorial staff, sales team and production department that Pharmacy Times® continues to deliver timely, accurate promotional and educational content that keeps step with the continuously evolving pharmacy industry.”

Leadership Among Retail Pharmacists, Multiple Categories
Pharmacy Times®, which circulates to more than 173,000 retail pharmacists, ranked No. 1 in Average Page Exposures and Average Issue Readership among total independent, chain and health system pharmacists.5 Specifically, Pharmacy Times® ranked first in Average Page Exposures among retail pharmacists who fill 200 or more prescriptions per day, as well as among pharmacists who make 10 or more prescription recommendations a day,6-7 making it the most-read pharmacy journal among that audience.8-9 Additionally, Pharmacy Times® topped Average Issue Readership and Average Page Exposures among pharmacists who use the Internet two or more times a day for pharmacy-related purposes,10 underscoring the publication’s continued value as a timely and accessible resource for the latest industry news and information regarding products, medication errors, drug interactions, patient education and counseling, and disease state management.

Moreover, Pharmacy Times® is the most-read pharmacy journal among members of the American Pharmacists Association11 for whom Pharmacy Times® also ranked No. 1 in Average Issue Readership and Average Page Exposures.12

For the survey, participants were asked how often they read a particular publication, how they read each issue (such as “cover to cover” or “articles of interest only”) and how much of the issue they read. The survey included a total of 17 publications.

Be sure to stop by the Pharmacy Times® booth (#2335) at NACDS TSE. 

References
  1. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 101
  2. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 211
  3. Source: Kantar Media, 2017 Pharmacy Readership Study, Tables 118, 218
  4. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 101
  5. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 102
  6. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 121
  7. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 123
  8. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 221
  9. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 223
  10. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 120
  11. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 235
  12. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 135


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