ASHP Recognizes 2 Staff Members with CEO Award for Excellence

The award is in recognition of members David F. Chen, senior director of the Section of Pharmacy Practice Leaders, and Verna L. Reed, director of Customer Relations and Materials Management for their exemplary work within the organization.

The American Society of Health-System Pharmacists (ASHP) awarded its 2019 CEO Award for Staff Excellence during the opening session at the ASHP 54th Midyear Clinical Meeting & Exhibition in Las Vegas, honoring David F. Chen, senior director of the Section of Pharmacy Practice Leaders, and Verna L. Reed, director of Customer Relations and Materials Management. The two award recipients were recognized for their exemplary work within the organization.

Each year, the ASHP 2019 CEO Award for Staff Excellence acknowledges staff members who have performed their job duties with distinction. In addition, recipients must have demonstrated exceptional initiative in contributing to ASHP, and in upholding its staff values: serving members and embodying a spirit of teamwork, respect, and excellence.

Chen joined ASHP in 2004 and has consistently demonstrated his personal and professional investment in the future of ASHP as well as the future of pharmacy, according to the organization. Chen has frequently taken leadership roles in critical strategic initiatives within ASHP, thereby demonstrating a strength in identifying current and emerging issues as well as drawing on his experience to accomplish tasks.

His accomplishments include being a key figure in the successful implementation of ASHP’s newest section, the Section of Specialty Pharmacy Practitioners that launched in 2018. According to the press release, his leadership has helped the Section to grow to exceed 4000 primary members in its first year.

Verna L. Reed serves as the director for the Customer Relations team, consistently going above and beyond to ensure that ASHP is providing experiences that meet and exceed member expectations. Additionally, she has been instrumental in making numerous improvements to the registration process for ASHP’s meetings and conferences, including designing new badges that streamline the registration process and improve the on-site member experience at the organization’s largest events.

Reed has also enhanced customer relations by improving payment card industry compliance and credit card processing, and leading the Customer Relations department’s transition to Interactive Voice Response, in order to further secure private payment information, and to improve the payment process for all transactions received by ASHP.

Most recently, Reed launched a Customer Experience Improvement Project. It connects customer relations analysts with other ASHP departments to apply new information from customer communications, trends, and data analysis to improve the customer experience.


ASHP Staff Members Honored for Excellence [press release]. Las Vegas, NV; December 9, 2019: ASHP website. Accessed December 9, 2019.

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