|Articles|July 1, 2005

Pharmacy Times

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Novartis Develops OAB Travel Guide

The American Urological Association(AUA) recently honored NovartisPharmaceuticals Corp with the AUAHealth Science Award. The award is givenannually to one company that bestsupports the AUA's mission throughoutthe year—to promote the highest standardsof community care through education,through research, and in theformulation of health care policy.

As an example of its commitment toeducation, Novartis has launched aconsumer-education campaign designedto help individuals with overactivebladder become confident andcomfortable with traveling close to orfar from home. Novartis has partneredwith travel expert Arthur Frommer todevelop Where to Stop & Where to Go: AGuide to Traveling with Overactive Bladderin the United States.

Free of charge, the 75-page guidehighlights restaurants, museums, andother tourist attractions in 19 US citiesand 4 parks, providing a list of rest roomlocations. For a copy of the guide, or visitwww.wheretostopwheretogo.com, orcall 877-STOP-GO-5 (877-786-7465).

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