NATROL KIDS MELATONIN
Natrol has launched a melatonin product to help children get into a better sleeping routine. The product is specially formulated to help children fall asleep faster and stay asleep longer and is available in fast-dissolve tablets as well as gummies. The gummies come in berry flavor and contain 1 mg of melatonin while the tablets come in strawberry flavor and contain 1 mg of lemon balm and 1 mg of melatonin. Both are vegan and free of artificial colors, flavors, genetically modified organisms, and preservatives. They are recommended for children 4 years and older.
For more information: natrol.com




FLORATREX PROBIOTIC AND PREBIOTIC SUPPLEMENTS
Global Healing Center’s Floratrex is a 25-strain prebiotic and probiotic supplement containing 50 billion colony-forming units (CFUs) per serving. It is designed to aid digestion and balance, optimize intestinal flora, stimulate B-vitamin synthesis and nutrient absorption, and support immune system cells in the intestinal tract. The company aims to introduce a single product for patients’ gut health needs instead of requiring 2 or 3 products to balance digestion. Floratrex’s advanced formula also provides 50 billion CFUs.
For more information: globalhealingcenter.com




ONLY ME VITAMIN AND SUPPLEMENT SUBSCRIPTION SERVICE
The Vitamin Shoppe is entering the subscription service realm with the launch of Only Me, a personalized online assessment that delivers a customized assortment of supplements and vitamins to participating subscribers each month. The service uses a detailed questionnaire to collect information on users’ daily routines and health status to identify their needs and then tailors each plan to include support for aging, brain, digestive, energy, gender, immunity, maternal state, mood, and sleep need states. Tailored from its library of 37 supplements, the service begins at $20 a month.
For more information: onlymetoday.com




SUNDOWN ORGANICS
Nature’s Bounty is getting into the organic trend with its new Sundown brand, which features 12 frequently taken supplements, all clean and United States Department of Agriculture-certified organic. The line includes Active Energy Complex, Ener-B B12 1000 MCG, and Goodnight Herbal Complex. The line also features “tree-free” packaging made from sustainable sugar cane. The recommended dosage is 1 tablet per day, which aims to make them easy to incorporate into daily routines.
For more information: naturesbountyco.com