10 Most-Advertised Brand-Name Drugs

AUGUST 27, 2015
Allison Gilchrist, Associate Editor

6.      Latuda ($179.1 million spent on advertising)

Sunovion aggressively promoted Latuvia (lurasidone HCl) in 2014 for the drug’s newer indication to treat bipolar depression.
The manufacturer spent $179.1 million on TV spots and print ads in both health publications and mainstream magazines. The 2014 campaign targeted younger women and featured young actresses enjoying normal life.
This was the first time Latuda broke into the top 10 most advertised drugs since its FDA approval in 2010.