Whereas senior citizens had been the 1 segment of the population least likely to have prescription-drug coverage prior to the inception of Part D, today more than half of the Medicare population is getting drug coverage under the program. Yet, as 43 million elderly and disabled Americans are now receiving prescription coverage under Medicare, prescription-drug manufacturers are seeing a sharp increase in sales of expensive brand name ulcer medications and statins, IMS reports.
Part D has been credited with boosting sales of cholesterol-
lowering statins by 7% and increasing demand for
ulcer- and heartburn-treating proton pump inhibitors by
5%, despite the program?s being <2 years old, said the
researchers. IMS Health contends that the first few years
of Medicare Part D will be ?golden years for enrollees and
branded pharmaceutical companies alike.?