Enhanced Messaging Targets Specific Groups

Published Online: Thursday, March 1, 2007

ChainDrugStore.net has launched Enhanced Message Targeting for participating manufacturers and providers. The process will ensure the proper delivery of timely and highly targeted product and service information.

The technology gives manufacturers and service providers the ability to target communications on the network to pharmacy decision makers based on a combination of the type of pharmacy, location of pharmacy, purchasing affiliation, and National Council for Prescription Drug Programs provider identification. Retail chains, wholesalers, and independent pharmacy groups can now assign particular pharmacies to individual ChainDrugStore.net user accounts, along with regional pharmacy managers and bench pharmacists to separate the communications important to the pharmacies they work in or manage.

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