|Articles|May 1, 2006

Volume 0

PHARMACISTS PLAY KEY ROLE IN RECOMMENDING OTC PRODUCTS

The typical community pharmacistnow spends about 2 hours aweek advising customers aboutOTC products. In the vast majorityof cases, patients are following thepharmacist's advice.

A new survey reported by theAmerican Pharmaceutical Association(APhA) found that pharmacistsare asked about OTC productsan average of 32 times a week. Ofthe pharmacists participating in thesurvey, 55% said that they spend 3to 5 minutes advising each patientwho asks about an OTC product.

"Apparently that time is wellspent," the APhA official said, notingthat patients follow the pharmacist'sOTC product recommendations81% of the time.

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PHARMACISTS PLAY KEY ROLE IN RECOMMENDING OTC PRODUCTS

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