INITIATIVE ATTACKS ALLERGY SYMPTOMS

MAY 01, 2006

Allergy season is upon us, and Rite Aid has launched a comprehensive allergy program at its nationwide drugstores. Through this month, the drugstore chain is handing out free informational guides that educate patients about allergies—what they are, what causes them, and how to treat them. The company also is offering a free magnetic allergy-tip magnet and coupon book. Aside from coupons for allergy-relief products, there are tips on how to reduce or eliminate allergy symptoms by making changes around the house.

In a collaborative effort, Rite Aid and the American Academy of Allergy, Asthma & Immunology have developed an 11-page guide. The guide recommends OTC allergy remedies that work best for certain symptoms, informs patients about allergy questions to ask health care professionals, provides advice on allergy prevention for children, and gives tips for allergy-proofing homes.



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